– And the new Hedonist Collection which focuses on sublime natural ingredients, a perfect harmony, the purest equation in perfumery and the highest quality formula. Commented Sonia in one interview, about the creative process: ‘There were no budgets. And so Initio Parfums has created distinct collections: The Absolutes (which focus on natural ingredients), The Magnetic Blends – which draw on some of perfumery’s most fascinating and beguiling synthetics for their power, Carnal Blends, which are as daring as they sound.
This is perfume as alchemy, explains Sonia. Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfumeĪs she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. ‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’įirst unveiled in 2015, a cloak of mystery enfolds this French perfume house.
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